Starting life in MACE
I started my MACE journey in September. Actually, I almost couldn’t catch up the course. But luckily, I attended finally on time. At first, I was so nervous because I never left my own country before. Especially, I couldn’t imagine coming across the whole Eurasian plate. It might sounds crazy before, but here I am. I started my class immediately just when I arrived, so I didn’t consider too much about the work, the study, sometimes I even forgot the reason why I was here. All I worried was the surrounding environment. I believe it is the common problem to most people in a strange country. As I said in the blog before, I’m just too used to one thing, one environment, hating to change. In addition to my study, I need to conquer myself, my reaction to outside world. On one hand it was the first challenge to me. On the other hand, it was the mill which is not everyone can experience. So in some degree, it encouraged my after time in England.
Gradually, everything was getting better. Out of my expectation, my adaptive capacity grew much faster. So first time I tried to focus myself on MACE courses. Now when I recall the past eight months, many things happened, especially, young business groups. There are failure, quarrel, and sorrow, of course happy, encouragement, and the smell of success. And I realized why I come to Kingston University to attend MACE course. I saw an introduction of Creative Economy on the university website before I was still in China, it described: Our creative economy is an integral feature of modern society. The prosperity of people across the globe depends upon the creativity of designers, authors, film-makers, musicians, architects and other ‘content’ creators in a way that it has never done before. And the creative industries account for a significant proportion of national revenue and job creation. (http://ourcreativeeconomy.com/ )I think it would be a good place to meet people, to try new things, and to challenge myself. I believe I can obtain enough experience here surrounded by people from diverse cultural, background, and specialism.
Experience of Art Bridge
The team members came together because of the similar business they wanted to do. So in my first company, Art Bridge was the best name to express our passion and enthusiasm to art and young artists. My group members and I hoped to be like a bridge between the young graduated artists and common people who love arts, but no access to appreciate them. I really liked what we did for the business. Because I’m a young graduated designer as well, so I could understand the feeling in this recession situation. Young talented artists want to express their work to people, hope to get reaction and feedback. So we like art agency tried to make both connected. The long-term goal of our business was to promote young artists, by selling their work in temporary galleries and raising public awareness of quality of art made by students in Britain. Art Bridge is the only company selling student art works. (http://maceteam9.wordpress.com/ )
In order to establish the good relationship between artists and people, we determined our short-term goal which was to hold an exhibition in Kingston. The young artists we chose would be graduated art students from Kingston University. From then on, every week, we had group meeting, we always planned our next step.
It seemed the start was not bad, but suddenly, many things happened. We came across obstacles and options. A member dropped out of our team because of the strong dissension with other team member. We tried to persuade her to stay. But it was useless. Since then, although we were still in progress, the situation was not as good as before. We contacted designers and tutors in our university, even gave a short speech to a design class. But the students didn’t show us a positive reaction. We contacted the properties, asked them to provide a space for us. There was not reply as well. I just felt frustrated and disappointed. When other groups presented their big progress in the class, we had just a little which made me a bit frustrated.
And then was the trade fair. We printed our business card, flyers, and posters to promote Art Bridge. I did some cute cards to sell. The result let us see something positive again. However, when we came back from the Christmas holiday, our business ceased. It was so pity that another girl dropped out of the class. Maybe quarrels often exist, new problems always occurred. We still didn’t want to dissolve. But the result was that my first company journey finished.
Conclusion of failure
Now when I recall my time in first business, even if no one leaves from the group, the situation wouldn’t be good either. As the reminders for the next business, I gave some conclusions for the former one. Firstly, we didn’t organize our company appropriately from the beginning. We did have long-term target, but it was a bit too abstract. And that made us ignore the short-term goal which should be very important for a young business so that the plan cannot catch up with the change. Secondly, we were not very realistic to the situation. It does happen only if you are full of confidence and the current state allow you to satisfy your wish. Another problem existed in our team was communication. This is so common in every business. Getting along with colleges seems not that difficult, but it’s a life philosophy. Sometimes it is so essential that can be the basic condition to cause a successful company.
Experience of Design Balance
The first half of my MACE time came to the end. In January, we were arranged to another group which last until now and we just finished our presentation successfully. But at the beginning of the second group, when other groups were under way, we just started. We didn’t have much time to know each other deeply. The tacit agreement of relationship had to be cultivated with the growing of new business. However, painful lessons should be firmly remembered. We sat together and spent several weeks to have brainstorming of the product for the company. In brainstorming, we sketched ideas out for our teammate. It could communicate them more clearly than words alone. We made it quick and sharp, and then moved on to the next one. http://dschool.typepad.com/news/2009/10/rules-for-brainstorming.html
In order to achieve the aim in such a short time, we must be very realistic and know well about the product. So we decided to sell fashion accessory and we began from the scarf. The choice for the scarf was very reasonable because we had four designers in the new team, and three of us were fashion designers which means we could design and produce by ourselves, also save the labor cost. As for the target market, we needed to narrow down and focused on a fixed and surrounding group which can guarantee the quantity of customer.
This time we must be very careful of every decision we made. Surprisingly, I was recommended as the leader of the team. Frankly, it was the first time to be a leader and I was the youngest among others. So I treated this experience as the challenge for my future. To be a good leader must have a vision for the organization, have the passion to transform that vision into action, be able to travel into an unexplored path, know how to manage both success and failure, and have the courage to make decisions. (http://www.thepracticeofleadership.net/2009/08/09/the-importance-of-creative-leadership/ ) It sounded I had a lot to learn.
Bur everything was under control, though some small conflict and argues still happened. But that showed we had many ideas, suggestions, thoughts, we were so eager to express them into the business. This time, in the meeting of every week, I arranged the task that we need to complete in a short time and the different steps we need to achieve in different periods of time. So from February, I and other designers had brainstorm of the scarves. At first, every one tried to design three styles. Then put everyone’s together and made selections by ourselves. After narrowing down, we made an investigation that let students in Kingston University choose the samples they liked. We really got many feedback and suggestions from them, who were also our potential customers. After the conclusion, we knew that some of styles were welcomed because of uniqueness. Some of them were not good enough because of the similar one in the market. So we absorbed their suggestions and synthesize the opinions. We decided to design unique, interesting, but also multifunctional scarves so we just kept trying, making, improving in whole February. In order to expand the selections, satisfy more demands, we finally confirmed three styles as our products.
In March, we put scarves into production. In the middle of that month, I considered to sell scarves in Sunday Market and we nearly agree on it. But I didn’t make it because of the last company’s experience. I figured out that if we want to sell in a real market, we need prepare enough scarves, we need to invest a large amount of money for property. However, we might not have enough time to provide assigned number. The risk for the money was out of the standard. It didn’t mean we were afraid to lose. I thought we shouldn’t be rash once more. We had our long-term goal which was to brand our company, Design Balance. Let people know that we provide unique, multifunctional scarves. But to make that reality, we need to be realistic. So selling scarves of Design Balance to students in Kingston University was our short-term goal. In first step, we must attract our surrounding customers which were easier for a young company.
However, we did come across lots of obstacles. Instead of escaping, we faced them. One of the most hard-solving problems was still communication. In our team, we spoke different language, had different ways of thinking. We were even not in a team originally. However, we tried to be good listeners, try to express our point of view that were all be beneficial to the business, we tried to accept, if not, we tried to analyze and convinced others for reasonable reasons. When we were facing too many options, I knew it was hard to throw either, especially when we were discussing final design. Creative people are passionate and have a tendency to think they are right, better, and more humble than the others around, but the truth is that the nature of creative work requires to them to be individualistic and fight for their ideas and beliefs. The challenge is when several of these personalities get together and need to be managed to achieve a common goal. (http://www.fastcompany.com/blog/manuel-saez/power-design/managing-creative-people-achieve-common-goal )So as a team, all members chose what they thought were good, and gave reasons to select the final design. Each decision, each choice was after careful consideration.
When we came back from the Easter Holiday, it was good that we didn’t slow down the speed of our process as we welcomed the second Trade Fair. The experience of Trade Fair was very impressive. Although we didn’t sell any scarf, we well promoted our company. We fully prepared before the fair. Every member tried their best. The result was not that important to us. Because this time, you could see that we united together.
With the end of Trade Fair, we went into the final stage. We had several things to deal with. We need to have more ideas on new commercial. We determined to do a better one which can show the feature of our scarf properly. It also must be creative and express the spirit of our company. We also had to discuss the marketing. We knew our target market, know the feature of our products. So we need to consider where to sell, and how to sell. Sometimes I felt the huge pressure by so many things so as to be hard to choose what should be solved at first. But that was the responsibility for a leader. I should make everything in order. After cleaning the thought in my head, a beautiful story jumped out, I and another girl in the team asked a friend of us who is in film-making to help us shooting, and we asked another friend to be our model. We spent whole day under the sun and changed six different scenes just for a sixty seconds’ film. But it was worthwhile. I was really proud of it when we saw the final advertising. In the middle of April, we made out all the scarves and the packages. (http://maceteam8.wordpress.com/2010/04/25/our-new-version-of-advertisements/ ) A student who was responsible for marketing successfully contacted the student office and got permission for us to sell in campus.
Everything was ready, and we were ready as well. We welcomed the selling day for Design Balance, although some unhappy thing happened just before the day, we solved it anyway. We performed more actively than in Trade Fair. I tried my best to talk to the customers, introduced them the uniqueness of our scarves, and presented the multi-ways to wear the scarf. Some members kept taking photos for customers and asked them writing their email address. Some of us went to the canteen and introduced directly. If you walked through the front entrance in Penrhyn Road that day, you would find passionate and enthusiastic Design Balance members. We sold more than half of our handmade scarves. The result was much better than we expected before.
In the final presentation on Friday, we were nervous as well. But we accurately made a report which recorded the whole process of time spent with Design Balance and presented whole process successfully. It was really a good experience to me.
The impressive ending
After the whole class, I felt a bit sad, because this was the last class in MACE. In the last eight months, there were worry, frustration, dispute, argument, failure, sometimes even thought of giving up, but we all went through. And now looking back the days before, laughter, handwork and happy time we spent together is the most we get. All the things just finished so quickly as for I couldn’t digest so many knowledge and skills right now. I must admit all the things I learnt from the class, all things happened after the class, all challenges, troubles I met in the young business are exact the things we need to learn.
Especially, by running the company we get so many things not just related to business issue which are beneficial to our future career, such as it is important to know what is before really starting the business. Design thinking aim at drawing on and synthesizing a wide range of knowledge and influences rather than at optimizing. (http://www.fastcompany.com/blog/fred-collopy/manage-designing/just-what-design-thinking-view-blogosphere ) I also learned how to deal with the relationship between leaders and colleagues, and what the persona is that can be useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space. (http://en.wikipedia.org/wiki/Persona_(marketing))And can apply insights from the learning roles and channel the empowerment from the organizing roles to make innovation happen. (http://www.tenfacesofinnovation.com/tenfaces/index.htm )I know how to use business techniques, develop my business mind, and even something about accounting. In addition to above these practical skills, I learned more which are about relationship which expresses in personal behavior and communication, have a good communication skill is very important in real work. It is like a bridge between you and others. Also, no matter what we do, have a good and realistic planning is essential. It can ensure you finish the task efficiently and timely. Never have too high standard. Make a plan for long term goal and establish the reality by stating the current situation. Think about the potential obstacles. Be decisive in front of too many options. Make strategies, finish step by step. Finish a short term goal in every stage.
The whole process should all be valued. Another thing I learned is never giving up trying. In the business, we kept trying our product, trying our market, and then we knew the direction of the next step. I cultivate my integrity in MACE. I’m intelligent and be full of energy in work. I’ve prepared myself and am ready to start my career. (http://lawsofsimplicity.com/2008/08/02/the-tao-of-warren-buffet/ )